Livestock Markets and Products
The objective of this theme is to establish sustainable market mechanisms aimed at ensuring producers receive a fair share of profits while retaining their agency. Additionally, it will prioritize the development of niche markets for exclusive livestock products of Indian origin, rooted in traditional knowledge, characterized by high animal welfare standards, and produced sustainably as slow food. This thematic will also look for opportunities to develop new mechanisms of marketing, suggest investments for market infrastructure and processing, improve market information flow and create awareness to consumers to buy consciously. It will also explore avenues where recognition of high-value Indian livestock products can happen globally.
Actions
- Develop market platforms for mass aggregation and sale of ethically produced livestock in extensive systems of production.
- Mobilize investors for infrastructure in livestock markets for ethical trade.
- Develop marketing strategies for niche products with proper certification systems for the genuine nature of products
- Develop a mechanism to set up producers’ collectives for different products produced by communities in extensive livestock systems
Pathways for change
- Collaborate with investors, economists and communication specialists to develop an alternate marketing narrative
- Collaborate with food technologists for niche product development at international standards
- Develop scalable models that can be piloted by CSOs /pastoral youth associations, etc in different states
- Identify influencers and develop branding and digital purchase systems
- Aggregate producer collective under one digital platform for niche products